{"id":17311,"date":"2022-06-21T15:47:04","date_gmt":"2022-06-21T13:47:04","guid":{"rendered":"https:\/\/metropolevsech.eu\/?page_id=17311"},"modified":"2022-06-21T15:47:04","modified_gmt":"2022-06-21T13:47:04","slug":"myty-a-fakta-komunikace-s-verejnosti","status":"publish","type":"page","link":"https:\/\/metropolevsech.eu\/cs\/o-nas\/dobra-praxe-vzdelavani-pracovniku\/myty-a-fakta-komunikace-s-verejnosti\/","title":{"rendered":"M\u00fdty a fakta, komunikace s ve\u0159ejnost\u00ed"},"content":{"rendered":"<p><\/p>\n<ul class=\"bullet-links\">\n<li><a href=\"https:\/\/metropolevsech.eu\/wp-content\/uploads\/2020\/09\/P%C5%99%C3%ADru%C4%8Dka-Jak-komunikovat-s-ve%C5%99ejnost%C3%AD-o-migraci-a-integraci.pdf\" rel=\"noopener\" target=\"_blank\">P\u0159\u00edru\u010dka<\/a> \u2013 Jak komunikovat s ve\u0159ejnost\u00ed o migraci a integraci. Bro\u017eura pro koordin\u00e1tory integrace p\u016fsob\u00edc\u00ed na lok\u00e1ln\u00ed \u00farovni (C\u030clove\u030ck v ti\u0301sni, Varianty &#8211; Program migrace duben 2018)<\/li>\n<\/ul>\n<p>P\u0159\u00edru\u010dka, kter\u00e1 se ve sv\u00fdch n\u011bkolika \u010d\u00e1stech v\u011bnuje p\u0159edsudk\u016fm o integraci a jak s nimi pracovat. D\u00e1le pak psychologii a tomu, jak komunikovat, abychom si skute\u010dn\u011b rozum\u011bli. Bro\u017eura nab\u00edz\u00ed i srozumiteln\u00e1 doporu\u010den\u00ed pro veden\u00ed komunikace v na\u0161em \u00fa\u0159adu.<\/p>\n<img loading=\"lazy\" src=\"https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/962E4885-92FC-4BD6-B1A7-4843D4BE2EB4-670x723.jpeg\" alt=\"\" width=\"670\" height=\"723\" class=\"alignnone size-content-image wp-image-17226\" srcset=\"https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/962E4885-92FC-4BD6-B1A7-4843D4BE2EB4-670x723.jpeg 670w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/962E4885-92FC-4BD6-B1A7-4843D4BE2EB4-278x300.jpeg 278w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/962E4885-92FC-4BD6-B1A7-4843D4BE2EB4-963x1040.jpeg 963w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/962E4885-92FC-4BD6-B1A7-4843D4BE2EB4-768x829.jpeg 768w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/962E4885-92FC-4BD6-B1A7-4843D4BE2EB4.jpeg 1278w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\n<p><strong>Migranti v nas\u030cem me\u030cste\u030c\/c\u030ctvrti zvy\u0301s\u030ci\u0301 kriminalitu!<\/strong><\/p>\n<ul class=\"bullet\">\n<li>Pr\u030cestoz\u030ce cizincu\u030a vy\u0301razne\u030c pr\u030cibylo, kriminalita v Praze podle PC\u030cR za posledni\u0301ch pe\u030ct let klesla o 38 % a klesa\u0301 i celorepublikove\u030c<\/li>\n<li>Podle statistik kriminalita cizincu\u030a z\u030ciji\u0301ci\u0301ch v C\u030cR vy\u0301razne\u030c nepr\u030cevys\u030cuje kriminalitu doma\u0301ci\u0301ch<\/li>\n<li>Kriminalita souvisi\u0301 spi\u0301s\u030c se socia\u0301lni\u0301 situaci\u0301 nez\u030c s pu\u030avodem \u2013 pra\u0301ve\u030c proto je du\u030alez\u030cita\u0301 kvalitni\u0301 integrace<\/li>\n<\/ul>\n<p><strong>Jdou sem jen za da\u0301vkami, nebudou pracovat a zati\u0301z\u030ci\u0301 socia\u0301lni\u0301 syste\u0301m!<\/strong><\/p>\n<ul class=\"bullet\">\n<li>Cizinci v C\u030cesku pracuji\u0301 &#8211; maji\u0301 dokonce vys\u030cs\u030ci\u0301 zame\u030cstnanost nez\u030c je c\u030cesky\u0301 pru\u030ame\u030cr (!) a jejich nezame\u030cstnanost se pohybuje jen kolem 4 procent<\/li>\n<li>Pr\u030ciste\u030chovalci v zemi\u0301ch OECD na dani\u0301ch a socia\u0301lni\u0301m zabezpec\u030ceni\u0301 zpravidla odvedou vi\u0301ce, nez\u030c vyc\u030cerpaji\u0301 (ne vz\u030cdy maji\u0301 na\u0301rok na du\u030achod apod.)<\/li>\n<li>Migrace zmi\u0301rn\u030cuje negativni\u0301 dopad sta\u0301rnuti\u0301 spolec\u030cnosti na socia\u0301lni\u0301 syste\u0301m (sta\u0301le me\u0301ne\u030c lidi\u0301 v produktivni\u0301m ve\u030cku financuje du\u030achody rostouci\u0301ho poc\u030ctu senioru\u030a)<\/li>\n<\/ul>\n<p><strong>Migranti na\u0301m vezmou pra\u0301ci!<\/strong><\/p>\n<ul class=\"bullet\">\n<li>Migranti v C\u030cesku c\u030casto de\u030claji\u0301 pra\u0301ci, kterou C\u030ces\u030ci nechte\u030cji\u0301 vykona\u0301vat (napr\u030c. stavebnictvi\u0301, masny\u0301 pru\u030amysl), nebo za kterou sami odcha\u0301zeji\u0301 jinam (napr\u030c. le\u0301kar\u030ci, zdrav. sestry)<\/li>\n<li>V dobe\u030c plne\u0301 zame\u030cstnanosti firmy nemohou obsadit skoro 200 tisi\u0301c pracovni\u0301ch mi\u0301st a musi\u0301 odmi\u0301tat zaka\u0301zky. Pokud se situace nezleps\u030ci\u0301, mohou odeji\u0301t jinam a o pra\u0301ci pak pr\u030cijdou i statisi\u0301ce C\u030cechu\u030a<\/li>\n<li>Je tr\u030ceba bojovat za rovne\u0301 zame\u030cstnanecke\u0301 podmi\u0301nky, aby cizinci nebyli pro firmy levne\u030cjs\u030ci\u0301 (potom nebudou \u201cohroz\u030covat\u201d c\u030ceske\u0301 zame\u030cstnance a sami se nestanou obe\u030cti\u0301 vykor\u030cist\u030cova\u0301ni\u0301)<\/li>\n<\/ul>\n<p><strong>Vnuti\u0301 na\u0301m jejich zpu\u030asob z\u030civota, c\u030ceske\u0301 tradice zaniknou!<\/strong><\/p>\n<ul class=\"bullet\">\n<li>Ani v zemi\u0301ch, kde ma\u0301 velka\u0301 c\u030ca\u0301st populace migrac\u030cni\u0301 pu\u030avod (napr\u030c. Ne\u030cmecko) k nic\u030cemu takove\u0301mu nedos\u030clo<\/li>\n<li>Migrace je stara\u0301 jako lidstvo samo a mnohe\u0301 z ve\u030cci\u0301, ktere\u0301 dnes povaz\u030cujeme za typicky c\u030ceske\u0301\/evropske\u0301, pocha\u0301zeji\u0301 odjinud nebo jsou souc\u030ca\u0301sti\u0301 mnoha kulturni\u0301ch tradic (napr\u030c. arabske\u0301 c\u030ci\u0301slice, pu\u030avod piva v Egypte\u030c)<\/li>\n<li>Migranti mohou zemi kulturne\u030c obohati a za\u0301roven\u030c se sta\u0301t \u201evyslanci\u201c c\u030ceske\u0301 kultury v zemi pu\u030avodu<\/li>\n<li>S integraci\u0301 c\u030clove\u030ck zi\u0301ska\u0301va\u0301 druhou identitu<\/li>\n<\/ul>\n<h3>Komunikace s ve\u0159ejnost\u00ed na lok\u00e1ln\u00ed \u00farovni<\/h3>\n<h4>P\u0159\u00edklady dobr\u00e9 praxe<\/h4>\n<ul class=\"bullet\">\nV dal\u0161\u00ed \u010d\u00e1sti se bro\u017eura v\u011bnuje p\u0159\u00edklad\u016fm dobr\u00e9 praxe z r\u016fzn\u00fdch evropsk\u00fdch m\u011bst, ale tak\u00e9 z \u010cesk\u00e9 republiky<\/p>\n<li>formou mainstreamingu jako nap\u0159\u00edklad propojov\u00e1n\u00ed kulturn\u00edch akc\u00ed pro majoritu a cizince, vyu\u017e\u00edv\u00e1n\u00ed \u010dasopis\u016f m\u011bstsk\u00fdch \u010d\u00e1st\u00ed, rozhovory s cizinci o tom, co d\u011blaj\u00ed, ankety mezi \u010cechy i cizinci aj.<\/li>\n<li>formou kampan\u00ed d\u00edky kter\u00fdm lze plos\u030cne\u030c zasa\u0301hnout velke\u0301 mnoz\u030cstvi\u0301 lidi\u0301, nabourat stereotypy napr\u030c. prostr\u030cednictvi\u0301m pr\u030cekvapeni\u0301, humoru. Kampan\u011b poskytuj\u00ed moz\u030cnost kreativne\u030c zprostr\u030cedkovat osobni\u0301 pr\u030ci\u0301be\u030chy, postr\u030cehy a hlasy cizincu\u030a z\u030ciji\u0301ci\u0301ch v dane\u0301m me\u030cste\u030c. V kampani lze komunikovat za\u0301kladni\u0301 message ru\u030azny\u0301mi kana\u0301ly: video, plaka\u0301ty, socia\u0301lni\u0301 si\u0301te\u030c atd. Pr\u030ci\u0301lez\u030citost zapojit m\u00edstn\u00ed zna\u0301me\u0301 osobnosti, influencery, s\u030cirokou ver\u030cejnost atd.<\/li>\n<\/ul>\n<h4>Psychologie. Komunikace.<\/h4>\n<p><strong>Jak komunikovat, abychom si skute\u010dn\u011b rozum\u011bli?<\/strong><\/p>\n<img loading=\"lazy\" src=\"https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/C70996C8-3112-4A76-9C32-B6D85F0F9636-670x771.jpeg\" alt=\"\" width=\"670\" height=\"771\" class=\"alignnone size-content-image wp-image-17230\" srcset=\"https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/C70996C8-3112-4A76-9C32-B6D85F0F9636-670x771.jpeg 670w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/C70996C8-3112-4A76-9C32-B6D85F0F9636-261x300.jpeg 261w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/C70996C8-3112-4A76-9C32-B6D85F0F9636-904x1040.jpeg 904w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/C70996C8-3112-4A76-9C32-B6D85F0F9636-768x884.jpeg 768w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/C70996C8-3112-4A76-9C32-B6D85F0F9636.jpeg 1196w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\n<p><strong>Co z toho vyply\u0301va\u0301 pro komunikaci te\u0301matu migrace?<\/strong><\/p>\n<p>1) \u010c\u00edsla nesta\u010d\u00ed<\/p>\n<ul class=\"bullet\">\n<li>Migrace ekonomice moz\u030cna\u0301 vi\u0301ce pr\u030cispi\u0301va\u0301, nez\u030c ubi\u0301ra\u0301, ale lide\u0301 si netvor\u030ci\u0301 na\u0301zory (jen) podle vy\u0301poc\u030ctu\u030a ekonomu\u030a<\/li>\n<li>Stejna\u0301 c\u030ci\u0301sla se daji\u0301 c\u030ci\u0301st ru\u030aznou optikou<\/li>\n<li><strong>Co funguje<\/strong>: argumenty apeluji\u0301ci\u0301 na hodnoty, ktere\u0301 ten druhy\u0301 vyzna\u0301va\u0301<\/li>\n<\/ul>\n<p>2) Nezahnat oponenta do defenzivy<\/p>\n<ul class=\"bullet\">\n<li>Argumenty vni\u0301mane\u0301 jako u\u0301tok na osobni\u0301 nebo skupinovou identitu narazi\u0301 na odpor<\/li>\n<li><strong>Co funguje<\/strong>: pozitivne\u030c potvrdit ne\u030ckterou sloz\u030cku identity toho druhe\u0301ho (obc\u030can, kr\u030cest\u030can, chytry\u0301\/dobry\u0301 c\u030clove\u030ck,&#8230;)<\/li>\n<\/ul>\n<p>3) \u201eNema\u0301te pravdu, protoz\u030ce..\u201c nestac\u030ci\u0301<\/p>\n<ul class=\"bullet\">\n<li>C\u030ci\u0301m vi\u0301ce ne\u030ckoho pr\u030cesve\u030cdc\u030cujete, z\u030ce nema\u0301 pravdu (i kdyz\u030c ma\u0301te dobre\u0301 argumenty), ti\u0301m vi\u0301ce ho tlac\u030ci\u0301te k obhajobe\u030c vlastni\u0301ch pozic<\/li>\n<li>Nikdo si nechce pr\u030cipadat jako hlupa\u0301k, ktery\u0301 ve\u030cr\u030ci\u0301 nepravda\u0301m<\/li>\n<li><strong>Co funguje<\/strong>: umoz\u030cnit prote\u030cjs\u030cku \u201ezachovat si tva\u0301r\u030c\u201c: uznat jeho pra\u0301vo na jiny\u0301 postoj, ale nabi\u0301dnout mu nove\u0301 informace, pohled na ve\u030cc z jine\u0301 stra\u0301nky<\/li>\n<\/ul>\n<p>4) Neopakovat l\u017ei a m\u00fdty<\/p>\n<ul class=\"bullet\">\n<li>Opakova\u0301ni\u0301 (vc\u030cetne\u030c vyvraceni\u0301) fales\u030cny\u0301ch sde\u030cleni\u0301 posiluje jejich uloz\u030ceni\u0301 v pame\u030cti<\/li>\n<li><strong>Co funguje<\/strong>: s\u030ci\u0301r\u030cit vlastni\u0301 poselstvi\u0301 a verze <\/li>\n<\/ul>\n<p>5) Du\u030ave\u030cryhodnost zdroje<\/p>\n<ul class=\"bullet\">\n<li>Lide\u0301 maji\u0301 tendenci vi\u0301c ve\u030cr\u030cit lidem, kter\u030ci\u0301 s nimi maji\u0301 ne\u030cco spolec\u030cne\u0301ho (hodnoty, politicke\u0301 na\u0301zory, pu\u030avod apod.)<\/li>\n<li><strong>Co funguje<\/strong>: s\u030ci\u0301r\u030cit argumenty ru\u030azny\u0301mi zdroji, uvaz\u030covat pro ktere\u0301 publikum je vhodny\u0301 ktery\u0301 nositel zpra\u0301vy<\/li>\n<\/ul>\n<p>6) Osobni\u0301 pr\u030ci\u0301be\u030ch a emoce<\/p>\n<ul class=\"bullet\">\n<li>Kdy\u017e panuje odpor v\u016f\u010di fakt\u016fm, nap\u0159. proto\u017ee proti\u0159e\u010d\u00ed vlastn\u00edm hodnot\u00e1m, p\u0159esv\u011bd\u010den\u00ed a identit\u011b, je dobr\u00e9 komunikovat prost\u0159ednictv\u00edm osobn\u00edch p\u0159\u00edb\u011bh\u016f, vzbuzovat empatii a pozitivn\u00ed emoce<\/li>\n<\/ul>\n<p>Nakonec bro\u017eura poskytuje doporu\u010den\u00ed v podob\u011b 6 princip\u016f, kter\u00e9 zlep\u0161\u00ed na\u0161i komunikaci.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/37B61B14-A22A-4231-AB23-9146A9E44AE3-670x762.jpeg\" alt=\"\" width=\"670\" height=\"762\" class=\"alignnone size-content-image wp-image-17238\" srcset=\"https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/37B61B14-A22A-4231-AB23-9146A9E44AE3-670x762.jpeg 670w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/37B61B14-A22A-4231-AB23-9146A9E44AE3-264x300.jpeg 264w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/37B61B14-A22A-4231-AB23-9146A9E44AE3-914x1040.jpeg 914w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/37B61B14-A22A-4231-AB23-9146A9E44AE3-768x874.jpeg 768w, https:\/\/metropolevsech.eu\/wp-content\/uploads\/2022\/06\/37B61B14-A22A-4231-AB23-9146A9E44AE3.jpeg 1204w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edru\u010dka \u2013 Jak komunikovat s ve\u0159ejnost\u00ed o migraci a integraci. Bro\u017eura pro koordin\u00e1tory integrace p\u016fsob\u00edc\u00ed na lok\u00e1ln\u00ed \u00farovni (C\u030clove\u030ck v ti\u0301sni, Varianty &#8211; Program migrace duben 2018) P\u0159\u00edru\u010dka, kter\u00e1 se ve sv\u00fdch n\u011bkolika \u010d\u00e1stech v\u011bnuje p\u0159edsudk\u016fm o integraci a jak&#8230;<\/p>\n<a class=\"more-block\" href=\"https:\/\/metropolevsech.eu\/cs\/o-nas\/dobra-praxe-vzdelavani-pracovniku\/myty-a-fakta-komunikace-s-verejnosti\/\">\u010c\u00edst v\u00edce<\/a>","protected":false},"author":12,"featured_media":0,"parent":17161,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/pages\/17311"}],"collection":[{"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/comments?post=17311"}],"version-history":[{"count":1,"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/pages\/17311\/revisions"}],"predecessor-version":[{"id":17312,"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/pages\/17311\/revisions\/17312"}],"up":[{"embeddable":true,"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/pages\/17161"}],"wp:attachment":[{"href":"https:\/\/metropolevsech.eu\/cs\/wp-json\/wp\/v2\/media?parent=17311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}