The “No! in nature” campaign draws attention to inappropriate behaviour in forests and parks in cooperation with celebrities.
Prague has launched an awareness campaign “Ne! v přírodě” (“No! in nature”) with the aim to draw attention inappropriate behaviour in forests and parks in the capital. It is a joint project of photographer and art director Matěj Dereck Hard and the Department of Environmental Protection of the Prague City Hall. The campaign has been joined by several well-known personalities such as Jiří Korn, Tonya Graves, and Eva Samková.
In the campaign, Matěj Dereck Hard uses original images to draw attention to various bad habits people should avoid when visiting forests or parks. The images are therefore deliberately theatrical and exaggerated in order to attract as much attention as possible. The exhibition is on display in the Cross Corridor of the Old Town Hall (Staroměstské náměstí 1, Prague 1) daily from 11 a.m. to 7 p.m until 10th July.